An immersive approach to developing deeper Motivational Interviewing skills, created by Andrew Siegal.

Meet the person, not the problem.

Practice the conversations that matter.

Build real-world Motivational Interviewing skills through immersive, story-driven interactions.

• EXPERIENCE THE STUDIO

Meet the Characters

Each character you meet in the MI Story-Driven Practice Studio has a life beyond their presenting issue—a history, relationships, values, hopes, contradictions, and reasons for feeling more than one way about change.You might meet Coach Ray, a celebrated coach confronting changes in his health and identity that he isn't ready to fully acknowledge; Dennis, a grieving therapist torn between wanting his adult son to move forward with his life and fearing that letting go could put his son's recovery at risk; or Julian, a cellist facing persistent pain and the possibility that continuing to play the instrument that has defined his life may come at a cost he isn't ready to accept.Each person is wrestling with deep ambivalence. Their stories unfold naturally through conversation, giving you the opportunity to move beyond the presenting issue, understand what is pulling them in different directions, and discover what matters most to the person in front of you.

Immersive interactions that feel real.

Fully developed characters, genuine ambivalence, and conversations that unfold in unexpected ways invite you to respond to the person, not simply follow a scenario.

Greater relational depth.

Slow down, stay curious, and practice being fully present as the conversation unfolds.

Supportive practice community.

Practice alongside fellow practitioners in a small, encouraging group where you can learn from one another, notice strengths, and grow together.

Personalized feedback.

Receive individualized, MITI-informed feedback within hours, creating another opportunity to notice what worked and what you want to keep developing.

“Live motivational interviewing with real-world complexity in story, hands-on coaching, and AI-powered feedback delivered within hours transforming training for practitioners, healthcare, behavioral health, education, social services, leadership, and helping professions everywhere!"Melani — Founding Cohort Participant

"I find these coaching scenarios so beneficial for learning and practicing MI. They’re very nuanced and have a lot of depth that help us drive towards uncovering values and what really matters to the client.”Katie — Founding Cohort Participant

Experience the Studio

Complimentary Sample Session

Sample the Studio firsthand through an immersive conversation with one of our fully developed, story-driven characters.

• SAMPLE THE STUDIO

Deepen Your Practice

Small Group Practice

Build greater MI fluency through repeated practice in a supportive environment alongside fellow practitioners.

• JOIN A PRACTICE GROUP

About the Studio

Created by Andrew Siegal, NBC-HWC | MI Coach & Facilitator

The MI Story-Driven Practice Studio began with a theory: What might happen if practitioners practiced Motivational Interviewing with fully developed characters navigating meaningful dilemmas and genuine ambivalence?Drawing on more than two decades in television production, where he partnered with showrunners to help bring their stories to life, Andrew began testing that theory with practitioners from around the world.What practitioners began describing went beyond the realism of the characters. They found themselves becoming fully immersed in the conversations, discovering unexpected depth as the stories unfolded, and experiencing what could happen when they stopped trying to find the right MI response and became more fully present with the person in front of them.As the concept evolved, Andrew began collaborating with Susanne Thomas, MINT Member, who had developed an AI-assisted tool for providing MITI-informed analysis of MI conversations. Together, they adapted the feedback process for the Studio, allowing practitioners to receive individualized, MITI-informed feedback within hours of their conversation—while the experience is still fresh. The feedback creates another opportunity to reflect on what happened, recognize strengths, and identify what they might want to continue developing.The result is an immersive practice experience where practitioners can slow down, enter conversations with intention, reflect on what unfolds, and develop greater Motivational Interviewing fluency and confidence in a supportive environment that celebrates strengths.

• Meet Andrew